THE WORK — FOURTEEN BUSINESSES, FOURTEEN SYSTEMS, ONE STANDARD
Work you can verify — fourteen businesses turned into measurable growth systems.
Most agency portfolios are a wall of logos and adjectives. Ours is fourteen documented case studies — roofers, restaurants, manufacturers, gyms, speedways, taverns, and our own properties — each built the same way: a system that produces customers, a dashboard that proves it, and a write-up that shows real screenshots and real photographs of the actual work. Where a number is still being reconciled against client data, the page says so in plain sight. That is the standard: proof you can check, not claims you have to take on faith.
One standard, every engagement.
Every case study follows the same skeleton because every engagement does: understand the business, build the system, wire the tracking, and show the results — with the same honesty about what is confirmed and what is still being measured.
Built for: business owners doing their homework — the ones who want to see how we treated a business like theirs before a single dollar changes hands.
THE PORTFOLIO
Six sectors, fourteen cases. Zero copy-paste.
A roofer’s growth problem is nothing like a tavern’s, and a manufacturer’s is nothing like a speedway’s. Each case below got its own system — but they share the machinery: conversion-built pages, content and photography, search visibility, and a live dashboard that ties every lead, booking, or inquiry back to its source.
How to read these case studies
Real screenshots: every hero shows the client’s actual live website, captured — not a designer’s idealized mockup.
Real photographs: finished roofs, plated dishes, victory lanes, event rooms — from the actual businesses.
Honest numbers: figures still being reconciled against client data are labeled as working drafts, on the page and on the dashboards. When we confirm a number, the label comes off.
The case studies, by industry.
Home Services & Trades
Rivera Roofing — from referral-only to a town-by-town lead machine
A 20-year Somerset County roofer with a dying Wix site, rebuilt around real conversion tracking and local search.
Acclaimed Painting — craftsmanship you can stand inside
360° interactive walkthroughs of finished jobs, an SEO repositioning, and a site facelift.
Moss Landscaping & SJM Builders — an AI receptionist that never misses a message
A 39-year NJ landscaping and construction operation with a two-line IVR, an AI reception agent, and a technician app — built so no call drops to voicemail and every message lands on the team’s phones in seconds.
Restoration & Construction
New Method Restoration — the found-first emergency engine
When a basement floods at 2am, the company that shows up first wins. We made them first.
VB Construction — job-site photos into seven-figure project leads
CompanyCam documentation and managed social feeding a multi-million-dollar commercial pipeline.
Restaurants & Private Events
Vine & Oak Tavern — the private-events engine
A 200-guest room that never sits empty: an events hub, photography, and an inquiry funnel.
Sports, Fitness & Entertainment
Duro Wrestling & Martial Arts — 8 to 80 members, zero paid ads
A faith-driven academy grown organically — plus a custom coaching video platform we built from scratch.
New Egypt Speedway — a dirt track turned year-round fan platform
Photographer galleries, live broadcasting, same-night points, and 160+ driver profiles.
B2B & Growing Local Brands
Permadur Industries — found by engineers and procurement
A 50-year lifting-equipment manufacturer turned into a search-driven RFQ machine.
Design Studio of Somerville — one town’s name, 35 towns’ reach
An interview film, social, and town-by-town visibility carrying a 36-year reputation into new territory.
Our Own Properties
The Somerville Cover — our hometown’s community platform
A town-scale hub for artists, businesses, and events — proof we build audiences, not just websites.
Monster Truck Roundup — the total event promotion system
A touring motorsports season run as one measurable ticket machine. The system this whole page is built on.
Cover Site Engine — one brain, many town sites
A multi-tenant, config-driven platform (Next.js + Supabase + Cloudflare Workers) built to launch town-scale community sites with zero code changes. Somerville Cover is the live pilot.
MTR Show App — the private monster-truck show index
An internal discovery and tagging tool for trucks, drivers, tours, and shows — the editorial engine behind MonsterTruckCover, not a public destination.
OUR CORE COMPETENCIES
A foundation to operate from.
Strategy & Build
Websites, landing systems, and custom platforms — from brochure sites to full software like coaching apps and fan platforms.
Content & Media
Photography, interview films, social operations, and the content engines that keep every channel fed with real proof.
Measurement & Software
Dashboards, call and form tracking, and source attribution — booked revenue as the scoreboard, not vanity metrics.
THE STANDARD
How we work, how we tell you about it.
Every engagement follows the same four moves — Map the business and the tracking gaps, Build the system (pages, content, media, calls to action), Connect traffic, calls, forms and bookings into one dashboard, Optimize against live behavior while the season or pipeline is still filling.
Every case study follows the same skeleton: the client’s real website in the hero, real photographs of the actual work, and the operating dashboard behind the engagement. Numbers are either confirmed figures or carry a visible draft label on the page and the dashboard itself — nothing in between, nothing invented. If a number is not marked draft, it has been cross-checked against the client’s own analytics or operating system.
Your business could become one of these. Every engagement is measured the same way regardless — the dashboard exists for you first. If the results are worth showing and you approve it, we document it to this standard. We are Somerville-based and strongest in Central NJ, but the work travels.
Your business could be case study number fifteen.
Every engagement here started the same way: an owner who wanted more customers and proof it was working. Tell us what you are trying to grow — we will map it, build it, and put your numbers on a dashboard you can check any morning. Clean strategy. Clear message. Real results.