THE WORK — ELEVEN BUSINESSES, ELEVEN SYSTEMS, ONE STANDARD
Work you can verify — eleven businesses turned into measurable growth systems.
Most agency portfolios are a wall of logos and adjectives. Ours is eleven documented case studies — roofers, restaurants, manufacturers, gyms, speedways, taverns, and our own properties — each built the same way: a system that produces customers, a dashboard that proves it, and a write-up that shows real screenshots and real photographs of the actual work. Where a number is still being reconciled against client data, the page says so in plain sight. That is the standard: proof you can check, not claims you have to take on faith.
One standard, every engagement.
Every case study follows the same skeleton because every engagement does: understand the business, build the system, wire the tracking, and show the results — with the same honesty about what is confirmed and what is still being measured.
Built for: business owners doing their homework — the ones who want to see how we treated a business like theirs before a single dollar changes hands.
THE PORTFOLIO
Eleven industries. Zero copy-paste.
A roofer’s growth problem is nothing like a tavern’s, and a manufacturer’s is nothing like a speedway’s. Each case below got its own system — but they share the machinery: conversion-built pages, content and photography, search visibility, and a live dashboard that ties every lead, booking, or inquiry back to its source.
How to read these case studies
Real screenshots: every hero shows the client’s actual live website, captured — not a designer’s idealized mockup.
Real photographs: finished roofs, plated dishes, victory lanes, event rooms — from the actual businesses.
Honest numbers: figures still being reconciled against client data are labeled as working drafts, on the page and on the dashboards. When we confirm a number, the label comes off.
The case studies, by industry.
Home Services & Trades
Rivera Roofing — from referral-only to 38 qualified leads a month
A 20-year Somerset County roofer with a dying Wix site, rebuilt into a town-by-town lead machine.
Acclaimed Painting — craftsmanship you can stand inside
360° interactive walkthroughs of finished jobs, an SEO repositioning, and a site facelift.
Restoration & Construction
New Method Restoration — the found-first emergency engine
When a basement floods at 2am, the company that shows up first wins. We made them first.
VB Construction — job-site photos into seven-figure project leads
CompanyCam documentation and managed social feeding a multi-million-dollar commercial pipeline.
Restaurants & Private Events
Savor — event inquiries up 350%
Professional food photography, menu design, and on-site marketing that filled the events calendar.
Vine & Oak Tavern — the private-events engine
A 200-guest room that never sits empty: an events hub, photography, and an inquiry funnel.
Sports, Fitness & Entertainment
Duro Wrestling & Martial Arts — 8 to 44 trials a month, zero paid ads
A faith-driven academy grown organically — plus a custom coaching video platform we built from scratch.
New Egypt Speedway — a dirt track turned year-round fan platform
Photographer galleries, live broadcasting, same-night points, and 160+ driver profiles.
B2B & Growing Local Brands
Permadur Industries — found by engineers and procurement
A 50-year lifting-equipment manufacturer turned into a search-driven RFQ machine.
Design Studio of Somerville — one town’s name, 35 towns’ reach
An interview film, social, and town-by-town visibility carrying a 36-year reputation into new territory.
Our Own Properties
The Somerville Cover — our hometown’s community platform
21,000+ monthly readers built with zero paid ads. Proof we build audiences, not just websites.
Monster Truck Roundup — the total event promotion system
A touring motorsports season run as one measurable ticket machine. The system this whole page is built on.
THE STANDARD
Why our case studies look different.
Every case page shows the client’s real website in the hero, real photographs of the actual work, and the operating dashboard behind the engagement. And every number tells you what it is: confirmed figures stand alone; figures still being reconciled against client data carry a draft label — on the page and on the dashboard image itself. An agency that publishes its pricing and labels its own unconfirmed numbers is an agency you can hold to the rest of its claims. That is the point.
What every engagement includes
The system: conversion-built pages, content, photography, and search visibility — scoped to the business, not a template.
The tracking: every call, form, booking, or RFQ attributed to its source from day one.
The dashboard: a live operating view — the same screen we show in every case study.
The case study: your results, documented to this standard, working as proof for your next customer.
OUR CORE COMPETENCIES
A foundation to operate from.
Strategy & Build
Websites, landing systems, and custom platforms — from brochure sites to full software like coaching apps and fan platforms.
Content & Media
Photography, interview films, social operations, and the content engines that keep every channel fed with real proof.
Measurement & Software
Dashboards, call and form tracking, and source attribution — booked revenue as the scoreboard, not vanity metrics.
OUR PROCESS
A predictable framework.
1. Map
Audit the business, the market, the competitors, and every tracking gap before we build.
2. Build
Stand up the system: pages, content, media, and the calls to action that fit how your customer actually buys.
3. Connect
Wire traffic, analytics, calls, forms, and bookings into one dashboard.
4. Optimize
Adjust pages, content, and offers against live behavior — while the season, the calendar, or the pipeline is still filling.
Case study FAQs
How do I know these numbers are real?
Because we tell you which ones are still being verified. Confirmed figures stand alone; anything still being reconciled against client data carries a visible draft label on the page and the dashboard. No other agency we know labels its own unconfirmed numbers — we think that is exactly why you should expect it.
Will my business become a case study?
Only if you want it to. Every engagement is measured the same way regardless — the dashboard exists for you first. If the results are worth showing and you approve it, we document it to this standard.
My industry is not listed here. Does that matter?
No. Eleven industries in, the machinery repeats: pages built for how your customer buys, content that proves your work, tracking that shows what happened. The parts get rebuilt around your business — that is the job.
Do you only work in New Jersey?
We are Somerville-based and strongest in Central NJ, but the work travels — the speedway platform, the touring event system, and the coaching app all run well beyond one town.
Your business could be case study number twelve.
Every engagement here started the same way: an owner who wanted more customers and proof it was working. Tell us what you are trying to grow — we will map it, build it, and put your numbers on a dashboard you can check any morning. Clean strategy. Clear message. Real results.